joeypfeifer@gmail.com

Tapestry

Product, Interface, Identity

Lead Designer

2013

Tapestry, a Betaworks-backed early-stage startup, presented stories in a mobile optimized slideshow format on iOS, Android, and the web. Each tap or click would move the story forward. Working with a small team—a general manager, designer, and two developers—I developed a brand identity, trademark, collateral, email marketing, app store assets, and designs for two major versions of the iOS app, Android app, and website, where one could read and publish their own stories.